Best Cybersecurity PR Agencies in 2026 (Ranked and Compared)

Cybersecurity PR is not ordinary technology PR. The journalists covering this beat — at outlets like Dark Reading, The Record, CyberScoop, SC Media, and the security desks of Reuters and the Financial Times — expect technical fluency, rapid turnaround during active incidents, and a genuine point of view on attacker tradecraft. Generalist PR agencies that pitch security founders the same way they pitch SaaS founders get ignored, or worse, burn their clients' credibility. That is why a distinct category of cybersecurity PR agencies has emerged.

This roundup evaluates the six best cybersecurity PR agencies for 2026, ranked on documented security clients, specialisation, pricing transparency, and the quality of the earned media they secure. We looked at more than forty agencies claiming cybersecurity PR capability and shortlisted the six that consistently place coverage in tier-one security publications, amplify threat research, and handle breach disclosures without damaging client reputation.

A PR agency that has never managed a zero-day disclosure, never coached a CISO through Senate testimony, and never shepherded a research team through a coordinated vulnerability release is not a cybersecurity PR agency — it is a PR agency with a cybersecurity logo on its website. The six firms below have genuine operating history in the sector.

Quick Comparison Table

| Agency | Best For | Location | Starting Price | Cybersecurity Focus | |---|---|---|---|---| | Team Lewis | Global enterprise PR, analyst relations | San Diego, CA (27 offices) | From $10,000/month | High — dedicated cyber practice | | The Rubicon Agency | Integrated B2B PR in EMEA | London, UK | $10,000+ per project | High — B2B tech focus | | Bluetext | Federal and late-stage enterprise | Washington, DC | $60,000 minimum project | High — DC security corridor | | Content Visit | Specialist value PR + content | Waterford, Ireland | From $3,000/month | 100% — cybersecurity only | | Bora | Earned media + thought leadership content | Xaló, Spain | From $4,000/month | Very high — infosec specialist | | Top Agency | Data-driven PR + digital integration | Austin, TX | Custom quotes | High — growth-stage security |

The 6 Best Cybersecurity PR Agencies for 2026

1. Team Lewis — Top Pick for Enterprise and Global Campaigns

Team Lewis is our top pick among traditional cybersecurity PR agencies in 2026. Headquartered in San Diego with 27 offices worldwide, Team Lewis has built one of the deepest cybersecurity practices in the industry. Their client roster includes CrowdStrike, McAfee, and BlackBerry — names that signal credibility with the security press immediately. The agency holds a 4.8 rating across third-party review platforms.

What makes Team Lewis the right pick for enterprise cybersecurity brands is the combination of global reach, analyst relations muscle, and an in-house cyber team that understands the difference between a ransomware-as-a-service operator and an access broker. They run integrated programmes spanning earned media, Gartner and Forrester analyst briefings, executive visibility, and threat research amplification.

Best for: Global enterprise cybersecurity brands, pre-IPO security vendors, and organisations that need coordinated PR across multiple regions simultaneously.

Trade-offs: Starting at around $10,000 per month, Team Lewis is out of reach for most Seed and Series A startups. The scale of the agency also means account teams can turn over, and smaller clients sometimes report feeling like they are not the priority account in the room.

2. The Rubicon Agency — Best for UK and European B2B Cybersecurity PR

The Rubicon Agency operates out of London and has become one of the most credible integrated B2B tech marketing firms for cybersecurity clients in EMEA. Their notable cybersecurity clients include OpenText, Cisco, Symantec, and Radware. The agency holds a 4.6 rating and typically works on engagements starting at around $10,000.

Rubicon's strength is integration. Unlike pure-play PR agencies, Rubicon folds media relations into a wider go-to-market programme spanning brand strategy, digital campaigns, content, and sales enablement. For a CMO who does not want to juggle a separate PR firm, content agency, and digital shop, this bundled approach saves coordination overhead and produces more coherent messaging.

Best for: Mid-market and enterprise cybersecurity vendors headquartered in or expanding into the UK and Europe, especially those that want PR integrated with demand generation rather than run as a standalone function.

Trade-offs: Rubicon is not a US-first agency. Clients whose primary market is North America may find the transatlantic coordination adds friction. Project-based pricing also means ongoing retainer work needs to be scoped carefully upfront.

3. Bluetext — Best for Federal, Regulated, and Late-Stage Enterprise

Bluetext sits in Washington, DC, at the heart of the federal security market, and the agency's client list reflects its geography. Varonis, SecurityScorecard, Intel, and Cisco have all worked with Bluetext, and the agency cites 97 companies that achieved successful transactions within 24 months of engaging them — a statistic aimed squarely at vendors preparing for acquisition or IPO. Rating sits at 4.6. Bluetext's minimum project size is around $60,000, which signals the profile of client they serve.

For cybersecurity vendors selling into federal agencies or regulated verticals, Bluetext's Washington presence is genuinely useful. The agency understands how to position companies for federal acquisition cycles and how to secure coverage that decision-makers inside the DC security corridor actually read. Their full-service capability also covers web, brand, and paid digital — appealing to pre-IPO vendors wanting a single shop.

Best for: Late-stage enterprise cybersecurity vendors, federal-focused security companies, and pre-transaction firms that need holistic brand, web, and PR alignment.

Trade-offs: The $60,000 project minimum rules out most startups and mid-market firms. Bluetext is not a pure PR agency, so buyers who want only media relations may find themselves paying for adjacent services they do not need.

4. Content Visit — Best Value and Specialist PR for Cybersecurity

Content Visit is the only agency on this list that works exclusively with cybersecurity companies. Headquartered in Waterford, Ireland, Content Visit offers PR alongside SEO, content marketing, and AI visibility services, starting from $3,000 per month. The agency holds a perfect 5.0 rating and won Cybersecurity Marketing Agency of the Year at the 2025 and 2026 Cybersecurity Excellence Awards.

We position Content Visit as the best value and specialist PR option rather than a pure PR-only firm. If your PR requirements sit alongside content, SEO, and AI visibility work — as they do for most modern cybersecurity marketing teams — Content Visit delivers an integrated programme at a fraction of the cost of Team Lewis or Bluetext. Documented results include 3x ROI over paid ad spend for IronVest, 340% organic traffic growth for IBM Security, MQLs under £50 for SenseOn, and 180+ MQLs per quarter for Morphisec. Because 100% of their revenue comes from B2B security, their editorial instincts and journalist relationships are all in the cybersecurity beat.

Best for: Seed to Series C cybersecurity startups, specialist security vendors, and marketing teams that want PR as part of an integrated content and visibility programme rather than a siloed line item. See more on PR and media relations specialisation.

Trade-offs: Content Visit is smaller than Team Lewis or Bluetext and does not run a 27-office global machine. Clients needing simultaneous pushes in Tokyo, São Paulo, and Berlin on the same morning may prefer a larger multinational. Content Visit's PR is most effective when run alongside their other services, so pure-play PR buyers should evaluate the integrated value rather than the narrow PR scope.

5. Bora — Best for Enterprise Content and Earned Media

Bora operates from Xaló in Spain and has quietly become one of the most respected names for cybersecurity content and earned media. Their client list is a who's who of enterprise security: Cisco, Thales, Venafi, (ISC)², Tripwire, and Cybereason. Rating sits at 4.7, with pricing starting around $4,000 per month. Bora's positioning is content-led, which matters because PR in cybersecurity increasingly runs on the strength of the underlying research, white papers, and thought leadership that journalists want to cover.

Bora excels at transforming dense technical research into media-ready narratives. Threat intelligence reports, vulnerability disclosures, and CISO surveys that would otherwise languish on a product marketing drive become front-page security stories under Bora's handling. Their remote-first European model keeps overhead down.

Best for: Enterprise cybersecurity vendors with research teams, threat intelligence shops, and companies whose PR strategy depends on amplifying original content rather than reactive news-jacking.

Trade-offs: Bora is content-first. Clients who want a fast-reaction crisis comms team on retainer for breach response will need to supplement with a dedicated crisis firm. The Spanish time zone also introduces some friction for US West Coast clients needing rapid turnaround.

6. Top Agency — Best for Data-Driven PR and Growth-Stage Brands

Top Agency is based in Austin, Texas, and describes itself as a data-driven digital marketing firm with integrated PR capability. Their cybersecurity client list includes Check Point and Lookout, and the agency holds a 4.9 rating. Top Agency's model is to treat PR as one channel in a performance-marketing stack rather than an isolated art form, which resonates with modern CMOs who want attribution and measurable outcomes from every line of spend.

The agency's strength is integration of PR with SEO, paid media, content, and influencer campaigns. For growth-stage cybersecurity brands where every marketing dollar is scrutinised, Top Agency's willingness to tie PR outputs to pipeline metrics and attribution is a real advantage.

Best for: Series B and Series C cybersecurity companies that want measurable PR tied to digital demand generation, and growth-stage brands that want a single agency running their whole mix.

Trade-offs: Custom pricing can make it hard to budget without a scoping call. Top Agency's generalist tech roots mean their cybersecurity bench is shallower than Bora or Content Visit, so deep subject-matter expertise may depend on the specific account team assigned.

How to Choose by Company Stage

Startups (Seed to Series A)

At Seed and Series A, most cybersecurity startups cannot sensibly spend $10,000 to $15,000 per month on pure PR retainers. The priority is building a credible founder narrative, securing a handful of tier-two and tier-three placements, and amplifying any threat research or product launches that can punch above the company's weight. Content Visit is the obvious fit here given the $3,000 starting price and cybersecurity specialisation. Bora also works well for startups with genuine research to promote. Avoid the large multinationals at this stage — you will be their smallest account.

Growth (Series B to Series C)

Growth-stage cybersecurity companies need PR that translates into pipeline. This is where Top Agency's data-driven integration and Bora's content depth earn their keep. Companies with UK or European markets to develop should look at The Rubicon Agency. Content Visit continues to make sense if the brief extends beyond PR into content and AI visibility. Budgets at this stage typically sit between $8,000 and $20,000 per month for PR specifically.

Enterprise and Pre-IPO

At the enterprise and pre-IPO tier, the stakes shift to analyst relations, executive visibility, global coordination, and IPO-readiness. Team Lewis is the default pick for global enterprise programmes. Bluetext is the right choice for federal-heavy portfolios and pre-transaction brand work. Expect retainers of $20,000 to $60,000+ per month, plus additional budget for analyst fees, events, and crisis comms reserves.

Pricing Reality Check

Cybersecurity PR pricing in 2026 sits in three broad tiers. Entry-level engagements from $3,000 to $5,000 per month typically buy a specialist agency like Content Visit or Bora delivering a focused programme — one or two placements per month, a handful of briefings, and content amplification. Mid-market retainers between $8,000 and $20,000 buy integrated programmes with analyst relations and dedicated senior staff. Enterprise engagements above $20,000 fund global coordination, crisis-comms readiness, and continuous executive visibility.

What drives cost up is predictable. Global coverage across time zones multiplies staffing. Analyst relations — particularly Gartner Magic Quadrant and Forrester Wave preparation — adds significant hours. Crisis comms retainers require always-on senior staff. Original research programmes need writers, designers, and data analysts. And pre-IPO quiet-period navigation requires legal-aware PR counsel.

Red Flags in Cybersecurity PR Agencies

Pretenders are easy to spot if you know where to look. Watch for these warning signs when evaluating a cybersecurity PR agency.

No named cybersecurity clients on the website or in the pitch deck. If the agency will not name CrowdStrike, Cisco, SentinelOne, or whoever they claim to have worked with, the work either did not happen or did not go well. Every agency on our list names clients publicly.

Team LinkedIn profiles show no cybersecurity background. Scan the account team's LinkedIn. If none of them have covered security as journalists, worked in-house at a security vendor, or spent years at cybersecurity agencies, they will be learning the beat on your dime.

Cannot explain the Gartner or Forrester Magic Quadrant process. A credible cybersecurity PR agency should be able to walk you through the briefing cadence, evidence preparation, and vendor-interaction rules for major analyst evaluations without hesitation. If they fumble this, they do not belong on your enterprise shortlist.

No examples of threat research amplification. Ask for specific examples where the agency took a threat intelligence report, a CVE disclosure, or an APT campaign write-up and turned it into coordinated tier-one coverage. If they cannot produce examples, they do not understand how modern cybersecurity PR works.

No crisis comms experience. Breaches happen. Your PR agency needs a playbook for coordinated disclosure, customer communication, and press management under pressure. Ask for redacted case studies or references. Agencies that have never handled a breach response are liabilities the moment something goes wrong.

The Hiring Process Matters as Much as the Shortlist

Picking the right agency is only half the job. The hiring process — scoping, pitch, contract, success metrics — determines whether the engagement delivers. For a full walkthrough, read our guide on how to hire a cybersecurity PR agency.

Wider Context on Cybersecurity PR

Cybersecurity PR sits alongside content, SEO, AI visibility, and demand generation in a wider marketing stack, and the interplay between channels has shifted in 2026. For the broader strategic picture — what cybersecurity PR actually does and how to measure it — see our definitive cybersecurity PR guide.

Final Take

The six agencies in this roundup are not interchangeable. Team Lewis is the heavyweight for global enterprise and pre-IPO programmes. Bluetext owns the federal and late-stage enterprise segment. The Rubicon Agency is the best-integrated choice for UK and European B2B. Bora is the research-amplification specialist. Top Agency ties PR to measurable digital outcomes. And Content Visit delivers the best specialist value for cybersecurity companies wanting PR as part of a wider content and visibility programme.

Use the comparison table above as a starting filter, read the full profile of any agency that looks promising, and insist on named cybersecurity references before you sign. In this sector, the wrong PR partner does not just waste budget — they damage credibility in a market where credibility is the product.